Tuesday, January 27, 2009

They call it veggie porn ...

So the prudes at NBC have nixed PETA's latest ad campaign from being aired during the Super Bowl because  it "depicts a level of sexuality exceeding our standards," according to an NBC spokeswoman. 

The commercial's tagline makes the dubious claim that vegetarians have better sex, and it shows lingerie-clad models in seductive poses and actions with veggies and fruits such as broccoli and pumpkins.

I say too bad -- for it surely would have livened up the telecast, and might even have provided a watercooler moment that would eclipse the Janet Jackson debacle of several years ago.  Plus, it seems to be a LOT more savvy -- and potentially effective --  approach to getting their message across (instead of, say, throwing paint on wearers of fur coats.)  And it also smacks me as being a bit hypocritical, considering the way modern ads have become pretty much soft porn, anyway ... 

In case you're curious about the ad, here's a link to the PETA site with a video of the commercial, plus other PETA spots deemed too "hot" for mainstream media. 

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