Monday, April 13, 2009

The clash of the titans ...

Those titans being: female vanity and a faltering economy.

Just when Baby Boomers are being told that we need to stay young in order to be of value in this society -- which means ever-more-expensive skin treatments and procedures -- our wallets are likely taking a big hit.

I mean, the lengths to which beauty companies will go to create the latest "must-have" product are, seemingly, endless. For proof, check out this recent Forbes story about some of the crazy ingredients that are being used in skin-care products. Things like dead sea algae (1.7 ounce night cream, only $56!); caviar (1-ounce jar of serum-like stuff, $375!); or platinum ( 1.7-ounce jar of cream, $1,000!).

Holy credit-card hock!

What's a middle-age-sexy woman to do? I certainly don't have the answers. My skin has clearly suffered the effects of my sun-loving lifestyle; which, frankly, I don't intend to give up. So, I'm doing the best I can to slow this process down, by using sunscreen regularly, and also by trying to incorporate a skin-care regimen of cleansing, exfoliating, and moisturizing. I'm spending more money than I'd like on such products (though one of the perks of my current job is occasional skin-care freebies), though I can't say definitively whether they are making much of a difference. But I'll keep up with the program, lest the unthinkable happen: I look my age!

But $1,000 for a fancy cream? Heck no! I'd rather spend that dough on a vacation -- and come back looking relaxed, refreshed and happier (i.e., younger!)


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