Wednesday, July 1, 2009

How we're losing in the Sizing Game

Did you ever walk into a store expecting to buy a new outfit, or blouse, or pair of pants, in a size 12 (your "normal" size) -- and walk out, proudly clutching a size 8 garment?

Guess what: You've been snookered by the strategy of lowering sizes that clothing manufacturers have been using on us for years. In a society of ever-widening girths, clothing sizes are ever-shrinking. It's a psychological "game" -- and we're the losers. According to a great story I found on DivineCaroline:

"SizeUSA, a national survey that digitally analyzed thousands of Americans, found that the average size of an American woman is no longer a 35-inch bust, a 27-inch waist, and 37.5-inch hip -- the industry’s standard size 8. Now the average American woman is more like a size 14."

And the clothing companies aren't even consistent in their number-crunching. We've all seen it: One label's size 10 is another's size 6 is another's size 2. (What's next, NEGATIVE size 2??)

While this game might make us feel temporarily better about ourselves, it doesn't help our society face its obesity problem -- and it sure doesn't make it easy (or quick or convenient) to go clothes shopping!


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