Tuesday, January 19, 2010

The copywriter's conundrum

Oh, great! Just as I'm landing some significant gigs as a copywriter -- meaning, more time spent with my butt firmly planted in my seat, typing away on my PC -- comes news that prolonged sitting can shorten your lifespan. Considerably.

According to recent stories in both the L.A. Times and The Independent, a study out of Australia looked at the health effects of a sedentary lifestyle, and found that each hour a day spent watching TV was linked with an 18% greater risk of dying from cardiovascular disease, an 11% greater risk of all causes of death, and a 9% increased risk of death from cancer.

"The message here is that in addition to promoting regular exercise, we also need to promote avoiding long periods of sitting, such as spending long hours in front of the computer screen," said lead researcher Dr. David Dunstan, as quoted in the Times.

Well, isn't that easier said than done! When your entire career is based on -- ahem -- sitting at a computer screen, how the heck are you supposed to avoid this activity?

Short answer: You can't. And thus arises the copywriter's conundrum.

So, to battle not only the bulge that can arise from being inactive, but also, now, the health risks, it's more imperative than ever to find ways to work in short breaks in my day.

I've blogged about this before -- dispensing advice to get up regularly throughout your day and do some simple stretches and/or exercises (The Terrible Tuesdays, April 7 2009). Now, I just have to follow my own advice!


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